Kartograph is a tool oriented towards making maps. One of the main advantages of DataHero is that it works so easily with other apps like Shopify or Zendesk. DataHero is easy to use: there is no need to use complex Excel functions like VLookup to create useful tables based on a wide range of data. It can connect to many different data storage apps and pull the data to create tables and graphs much faster and more efficiently that Excel can.ĭataHero’s interface is easy to use the program’s creators believe that business analytics should be accessible to all, rather than requiring a degree in data science to interpret them. The result is a stream of bubbles that flow across the screen and display the brand’s movement on social media in an intuitive way.ĭataHero is like a simpler and more powerful version of Excel that is especially customized for marketing dashboards. It also color-codes if the interaction was positive, negative, or neutral. It displays every interaction that a social media entity has with your brand as a bubble, and it makes the bubbles larger if the social media entity has more influence. Nuvi is a good way to see how your brand is moving through social networks.
Social media is an important method of customer interaction, because it is easy for a brand to propagate its message if it reaches a particularly influential person. Nuvi is a useful tool for real time analysis of social media interactions. These tools are easy to use for marketers and sales managers to use with a minimum of background about data visualization itself. In this article, we will review four solutions for data visualization that will help marketers make sense of data. Access to a powerful and useful data visualization tool is critical to being able to interpret customer data and understand the story it is telling. However, having the data and understanding the data are two very different things. Marketers can track just about every interaction a customer has with the brand, build up a history of actions for each customer, and combine that with demographic information about the customer to learn about the brand’s performance in different markets. Though the term has really become somewhat of a buzz word, and many are confused as to what the term is referring to in different contexts, the subject of Big Data is still worth exploring.Ĭollecting data about consumers has become much easier with advanced data collection methods, especially when it comes to the digital realm. One of the most important developments in marketing in the past few years has been the rise of Big Data.
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